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What's in a name? Ask Kenny Kuhns

Short-line maker of hay tools decides to drop family surname from company brand to avoid confusion. Corporate name changes aren’t uncommon, but among short-line manufacturers — makers of those...

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Event helps machines talk to one another

The Agricultural Industry Electronics Foundation held a “plugfest” in the U.S. recently. What does that mean for farmers? The term ISO and ISOBUS are tossed around these days as if everyone...

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Getting past the supply crisis

I’ve been a little slow to write about the supply crisis. How do you write about the upending of an entire industry? Truth is, everyone is working hard to get through this, but the strains along the...

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Fired up for show season — again

Let’s be clear, you’re reading this column at a Farm Progress brand, a company that runs the two largest outdoor farm shows in the country. Obviously, we get excited about our events. And I’ll be at...

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Farm equipment, airplanes have some things in common

Any reader of this column knows I like trade shows — farm shows, for sure — but I’ve been able to attend a few others such as the Consumer Electronics Show. This time out, I netted a unique...

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5 benefits of big data and machine learning

There’s a secret farmers know that many outside of agriculture don’t: Agriculture is complicated.Over the last 12,000 years of agriculture, farmers have tamed a lot of challenges to produce food, fiber...

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Companies reach farmers in new ways

There’s a trend unfolding in the ag industry, as innovative companies seek new ways to reach the customer. We’re seeing that in crop protection with companies like Meristem or FBN, who eschew old-line...

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